|414 Golden Tee|
For our first day we spent time discovering what's new. For the most part, not too much, but here are a few highlights.
The new Miller stage is quite nice. I particularly like their little pavilion to the right of the stage. I know it's all advertising, but I do like that Miller highlighted Milwaukee so much in the design of the pavilion (including Too Much Metal's 414!). I also prefer to buy my Miller products here. It's seven bucks for a big cup and you can use a credit card. I'm not sure how much beer is in the "big cup," but I'd guess 20-ounces. It seems like a much better deal than the normal cup that's six bucks, or the 16-ounce aluminum bottle that's $7.50.
|TMM's 414 Represent!|
Also at this Miller pavilion one can walk right to the front of the stage. It's standing room only and after 5 o'clock you'll need a pass to access this area, but it's good to know if you're at the festival before five.
Speaking of beer, there are not many choices outside of Miller-produced products. However, Lakefront Brewing has a significant tent roughly at the centter of the grounds. For $6.50, you can get a Riverwest Stein, IPA, East Side Dark, El Wisco lager, Lakefront Pils, or New Grist (gluten-free pilsner). For an additional $3 you can upgrade to a Clutch Cargo Double IPA or Daily Firken (on day one it was Hullmelon - a single hop ale with strawberries). Outside of Lakefront the only other "beer" that I saw was Leinenkugel's.
|RHCP's Chad Smith|
Introducing Denim Matriarch
Summerfest also has an upgraded merchandise tent where I scored a new Summerfest '50' baseball cap. One particular piece that I think will be popular is Too Much Metal's Summerfest golden anniversary tee. It's eye-catching and when we visited the merchandising tent, it was getting a lot of oohs and ahs.
|New Summerfest '50' Cap|
Heading back today for Throwback Thursday. There's lots of bands from 80's highlighting the venues but I've got my eye on Soul Asylum. They're taking the Miller Stage at 5:30 and they were a stalwart member of my 1980's soundtrack of life.